KODAK CSR 07/07

DESCRIPTION »

The “Kodak CSR Initiative” project was an ambitious endeavor undertaken for my Visual Systems 2 assignment, where the task was to create a comprehensive visual system for a brand’s yearly Corporate Social Responsibility (CSR) initiative. Choosing Kodak—a brand synonymous with photographic excellence and cinematic history—I aimed to expand on its storied heritage, integrating sleek design and cinematic aesthetics into a visual identity that reflects Kodak’s commitment to social and environmental responsibility.

APPROACH »

My approach was deeply rooted in research and reverence for Kodak’s rich history, seeking to encapsulate the essence of the brand while propelling its CSR narrative into the forefront of modern social consciousness. I delved into Kodak’s visual archives, drawing inspiration from its iconic color schemes, typography, and imagery, then reinterpreted these elements with a modern twist to align with today’s design sensibilities. The development process involved designing a suite of deliverables—ranging from digital platforms to print materials—that together form a unified, recognizable system.