TONE 04/07

DESCRIPTION »

TONE is an original paint brand that brings a fresh, fun perspective to the world of home improvement. Drawing inspiration from the vibrant aesthetics of the 1970s and the minimalism of Scandinavian retro design, TONE reimagines paint cans, brushes, and rollers into elements of a visually engaging and cohesive brand system. The goal was to transform these everyday items into something that not only inspires creativity but also feels accessible and inviting to everyone.

APPROACH »

The approach to creating TONE involved a deep dive into the visual and cultural trends of the 1970s, combined with the timeless appeal of Scandinavian design principles. This fusion resulted in a brand identity that is both nostalgic and contemporary, characterized by bold colors, playful patterns, and a clean, functional design. The packaging for the paint cans, brushes, and rollers was designed with the consumer in mind, ensuring ease of use and an aesthetic appeal that stands out on the shelves. By prioritizing eco-friendly materials and processes, TONE not only appeals to the environmentally conscious consumer but also aligns with the growing demand for sustainable home improvement products.